Endangered rhinos are now being protected by powerful data analytics

After poaching surged recently, the South African government turned to techniques more often to study consumers to help identify-and shut down-the networks that connect illegal guns, poachers and rhino horn buyers.

Poaching has surged in South Africa over the last decade and thousands of rhinos have been killed for their horns. Much of the poaching happens in Kruger National Park.

Since the work began, the number of rhinos killed has slowly but steadily started to drop.